Director Business Intelligence (Remote)
United States

At Parfina, we create social-first ecosystems that help brands connect seamlessly with today’s modern consumer journey. Our integrated solutions combine strategy, talent, media, and technology with culturally relevant creativity to scale some of the fastest-growing digital brands in the world. We foster a fluid, creative, and growth-focused environment designed to empower you to apply your talents in a collaborative, open, and fast-paced culture. By staying at the forefront of digital innovation, we continue to drive our success and set the course for the future. At Parfina, we push boundaries, think beyond today, and deliver strategies that make an impact—and we’re only just getting started.

Our continued growth depends on exceptional people like you. While we consistently exceed expectations, we know that strong performance drives even higher standards. That’s why we’re looking for team members who are ready to rise to the challenge, contribute their best work, and help us keep raising the bar. Together, we can achieve more, innovate faster, and create meaningful results that propel both our clients and our team forward.

Position Overview:

Location: Remote / Work From Home
Job Type: Full-Time

Parfina is searching for a Director of Business Intelligence to lead our BI vision, strategy, and operating model across clients, products, and digital marketing programs. In this senior leadership role, you will manage a high-performing team of BI Leads, analysts, data scientists, and AI specialists—driving measurement, insights, optimization, and revenue impact. This position is ideal for BI leaders experienced in digital marketing, analytics, AI, and cross-functional strategy, looking to excel in a high-growth, remote-first environment.

What You’ll Do

BI Strategy & Leadership

• Own and execute the Business Intelligence strategy across a complex portfolio of clients.

• Make bold, data-driven decisions that increase revenue, improve retention, and maximize lifetime value.

• Partner closely with the VP of Clients, BI Team Leads, and cross-functional leaders to turn ambiguous signals into decisive actions.

• Translate incomplete or noisy data into clear, compelling insights executives can trust.

BI Operating Model & Systems

• Architect and optimize the BI operating model, including intake, prioritization, QA, delivery, and stakeholder enablement.

• Build BI foundations: pipelines, semantic layers, modeling standards, and source-of-truth dashboards.

• Establish and enforce SOPs, data standards, documentation, SLAs, and QA best practices.

• Implement strong security, governance, and versioning across BI assets.

Analytics, Insights & Impact

• Define and maintain KPI frameworks and leading indicators that enable proactive decision-making.

• Deliver advanced analytics, predictive insights, and self-serve BI tools that strengthen proposals, negotiations, and renewals.

• Run reviews, critiques, and post-mortems to drive continuous improvement and workflow optimization.

Team Leadership & Development

• Lead, coach, and grow BI Leads and senior ICs.

• Foster a culture of ownership, accountability, and excellence.

• Drive alignment across BI stakeholders and ensure clarity in fast-paced, high-demand environments.

What You’ll Need

• 8+ years in Analytics or Business Intelligence, including 3+ years leading teams.

• Deep expertise in social media and digital advertising across Meta, TikTok, YouTube, X, Snapchat, and more.

• Strong background in ad tech, marketing analytics infrastructure, and advanced measurement (brand lift, MTA, MMM).

• Proven ability to build BI foundations: data models, governance, documentation, and scalable systems.

• Strong consultative instincts—able to frame problems, evaluate trade-offs, and guide executive decisions.

• Success operating in ambiguity, delivering business results under tight timelines.

• Fluency in modern data stacks (SQL, dbt, cloud data warehouses) and BI visualization best practices.

Why Work With Parfina

• 100% remote / work-from-home culture.

• High-growth environment in the digital marketing and BI space.

• Commitment to diversity, equity, and inclusion, with accommodations available for all applicants.

How to Apply

Send us your cover letter and resume to: contact@parfina.co